From Virality to Chart-Topping Hits: The Evolution of Influencer Impact

    Instagram’s launch in 2010 birthed the “influencers”—content creators who have the power to affect the purchasing decisions of others because of their authority, knowledge, position or relationship with their audience (and generate significant personal income). They drive conversations, incite points of view and give consumers a reason to buy the trendiest product of the day or consider evaluating their finances, diet, fitness, corporate jobs and any other part of their day-to-day lives. 

    Here we highlight some influencers who are currently making an impact in their respective industries.


    Making people laugh continues to pave the way for many creators. From the big screens to the silver screens, these two comedians have solidified their place in the comedy community, bringing tears of joy to their audiences. 

    Pretty Vee

    Total followers across all platforms: 

    40.5 million


    Ever since the COVID-19 pandemic, work-life balance has been the buzzword many of us—whether remote, corporate or hybrid workers—are trying to manage on a day-to-day basis. These creators have the internet buzzing with laughter (and slight terror) at the remarkable similarities between their fictional content and our real work lives.


    Beyoncé added to the thrills of Super Bowl LVIII with the game-ad announcement of her upcoming country album, Act II. Alongside this revelation, she dropped two singles, “16 Carriages” and “Texas Hold ‘Em,” which quickly took the internet and radio by storm. Here are two rising Black country stars who’ve garnered national attention and amassed new followers since Beyoncé’s recently celebrated milestones in the country genre.


    It’s been said that nothing has the power to bring our community together like eating! Looking for the perfect family meal recipes? Here are two Black foodies making huge impacts in our communities, kitchens, and hearts.


    From hardcore gaming with some of their biggest digital fans to featuring some of the most well-known pop culture figures for a 24-hour live stream, here are two young Black streamers who are gaining massive followings and who have solidified their place in the online streaming world. 

    Kai Cenat

    Total followers: 24.7 million


    Total followers: 617,000

    Joshua David graduated from Florida State University with a bachelor’s in business. He resides in Los Angeles and serves as head of digital media at WayMaker Media.

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