The NAACP announced last week the launch of its transformative #KeepAdvancing campaign with a captivating video ad.
The video draws its momentum from the energy of Blackout Tuesday, a powerful collective protest that took place on June 2, 2020. On this day, millions worldwide silenced their social media in solidarity against systemic racism and police brutality by placing black squares on their feed. This unprecedented digital action created a moment of reflection and unity, amplifying the call for racial justice.
“Four years ago, 28 million Americans posted ‘the black square’. If we had a dollar for each one, we could make change that lasts,” the narrator says in the spot.
RELATED: Justice Department Launches First-Ever Federal Review of 1921 Tulsa Race Massacre
With a revitalized approach to civic engagement, this initiative invites people from all backgrounds to unite in the movement for social justice and Black equity. Grounded in the NAACP’s century-long commitment to civil rights, #KeepAdvancing marks the organization’s evolution within today’s cultural landscape, reigniting its relevance and influence.
“I’m honored and excited to be leading the NAACP into its next era,” Derrick Johnson, President & CEO of the NAACP, said in a statement. “Our organization has stood for advancement since its inception in 1909, and to stay at the forefront of the fight we must widen the margin of inclusivity and invite all to participate in progress because advancement is a right that benefits everyone. Association initiatives such as the $20M voter mobilization investment and our latest venture with CBS Studios, “Beyond the Gates” a Black-led daytime soap opera, are present-day examples of the #KeepAdvancing momentum in action – and this is only the beginning.”
The #KeepAdvancing campaign will also include the Association’s first-ever broadcast television commercials, set to launch later this year. Through these television ads, NAACP seeks to recruit champions for change and drive bigger, better, lasting impacts for all Americans.
For those looking to join the movement, the NAACP encourages engagement through the #KeepAdvancing hashtag and participation in local initiatives. The organization believes that through collective action, meaningful change is not only possible but inevitable.
