Coco Gauff Partners with Naked for Her First Beverage Deal

Coco Gauff Naked Beverages
Naked Brand names Coco Gauff first Chief Smoothie Officer.

Coco Gauff, the rising star of tennis, has announced her first beverage partnership with Naked, the well-known brand of fruit and vegetable juices and smoothies. This exciting collaboration marks a significant milestone in Gauff’s burgeoning career, expanding her influence beyond the tennis court.

According to a recent press release from PR Newswire, Gauff has partnered with Naked to promote their line of nutritious and delicious beverages. The 19-year-old athlete celebrated for her dynamic performances and sportsmanship, will now also serve as the Chief Smoothie Officer for Naked, highlighting the importance of healthy, balanced nutrition.

Gauff expressed her enthusiasm for the partnership, noting that it aligns with her longtime love of smoothies. “I love fruit and fruit juices. They’ve always been a part of my routine. So, to be named Naked’s first Chief Smoothie Officer is an incredible honor and natural combination of my love of both,” the tennis prodigy said. “I’m excited to have the opportunity to co-create real fruit juice smoothies alongside the innovation team and help shape the future of Naked.”

The partnership will feature Gauff in a variety of marketing campaigns, emphasizing the benefits of incorporating Naked’s beverages into a busy, active lifestyle. This collaboration aims to inspire both young athletes and health-conscious individuals to make better nutritional choices.

Naked is equally thrilled to have Gauff on board, recognizing her as a role model who embodies the brand’s values. “We are thrilled to welcome Coco to the family, and to dream and develop the future of the Naked brand and product portfolio with her unique spin,” said Glen Walter, CEO of Tropicana Brands Group. “As an athlete, advocate, daughter, sister, friend, and now Chief Smoothie Officer, Coco is a true multi-hyphenate and knows better than anyone that you can be many things at once.”

This partnership comes at a time when Gauff’s star continues to rise. Her impressive achievements on the tennis court, coupled with her poised and confident demeanor, have made her a standout figure in the sports world.